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Overview

Melbourne Racing Club (MRC) would like to invite you to become a partner of the Club in 2011/12 Racing Season.

An alignment with the MRC will provide you with an unparalleled platform to profile your brand and products to a relevant local target market through a more innovative, efficient and ultimately more rewarding channel than above the line and traditional marketing media can deliver.

The MRC has a rich racing heritage spanning over 130 years, and it is at the forefront of thoroughbred racing in Australia. MRC has two independent metropolitan racecourses at Caulfield and Sportingbet Park (formerly Sandown) as well as leading provincial racecourse, Mornington Racing Club.


HOW DOES IT WORK?

We will tailor a full race day package or a suitable race offering for your organisation.


SPONSORSHIP OPPORTUNITIES

MRC offers Sponsorship Packages across its 34 meetings at  Sportingbet Park.

Always one of the most popular family days of Spring, Sandown Guineas Day boasts an excellent racing program highlighted by Group Two race events – the Zipping Classic at weight-for-age over 2,400 metres and the Sandown Guineas for three-year-olds over 1,600 metres, both of which carry $350,000 in prize money.

By becoming a Sponsor at Melbourne Racing Club, your business will receive substantial exposure through the multi-level promotion of racing. As a Sponsor, you will receive the following benefits:

  • Naming Rights to a Race, Race Series or Race Day
  • Corporate identification, branding and awareness
  • Exclusive advertising opportunities
  • On-course signage
  • Complimentary ticketing and corporate hospitality
  • Trophy presentation rights and the opportunity to celebrate with winning connections
  • Cross-promotion and networking opportunities with other sponsors
  • Media exposure, television and radio coverage
  • On-course promotional opportunities and experiential marketing