Sponsorship

Melbourne Racing Club (MRC) would like to invite you to become a partner of the Club in 2011/12 Racing Season.

An alignment with the MRC will provide you with an unparalleled platform to profile your brand and products to a relevant local target market through a more innovative, efficient and ultimately more rewarding channel than above the line and traditional marketing media can deliver.

The MRC has a rich racing heritage spanning over 130 years, and it is at the forefront of thoroughbred racing in Australia. MRC has two independent metropolitan racecourses at Caulfield and Betfair Park (formerly Sandown) as well as leading provincial racecourse, Mornington Racing Club.

SPONSORSHIP OPPORTUNITIES

By sponsoring a race at the Mornington Racing Club, your business will receive substantial exposure through the multi-level promotion of racing.

As a race sponsor, you will receive the following benefits:

Individual Race Sponsorship

Media and PR Exposure

• Sky Racing and TVN broadcasts through pay TV, TAB’s and pubs
• Radio Sport National (Victoria’s Racing Radio Station) and syndicated radio stations
• Leader & Independent newspapers
• Newspaper form guides throughout Australia, including the Herald Sun, The Age and Sydney Morning Herald

Brand Recognition

• Logo to be displayed intermittently on the racecourse super screens throughout the race day
• Logo recognition on the race sponsors’ page in the race book
• Recognition in other relevant promotional materials produced in conjunction with the race day, including the race day email to go out to 8,000+ MRC Members and MRC website

Advertising

• Full Page advertising in the race book for the day of sponsorship (over 40,000 copies distributed each year)
• 30 second stills or television commercials to be played on the on-course super screens on the day

Signage

• Signage next to the Winning Post for your sponsored race (signage production at sponsors cost)

Corporate Hospitality

• Invitations and tickets to events on the race day and throughout the racing season

Full Day Sponsorship - Charity/Not-For-Profit and Corporate Partners

Join organisations such as Fight Cancer Foundation, Peninsula Hospice Service, Rotary Young Carers and Menzies Incorporated that have successfully hosted race days at the Mornington Racing Club to raise significant funds for their specialised programs.

Take advantage of access to local print media and national radio exposure in the lead up to the event. On race day enjoy exposure in national TAB outlets, Herald Sun and The Age form guides, 2 million viewers on SKY & TVN, Winning Post signage, race book advertisements, oncourse television, super screen advertising and trophy presentations – all whilst entertaining valued customers and clients in one of our dinning facilities.

Hosting a fundraising day at the Mornington Racing Club gives you a unique way to generate funds for your charity, association or sporting group as well as having your name in the spotlight and building awareness for your organisation.

How does it work?

We will tailor a full raceday package for your organisation at a price that allows you to up sell all or some of your races to your partners whilst still providing them with great value. All monies generated above the purchase price will go directly to your organisation.

Join in the success that organisations have been experiencing over the years and have your brand reinforced throughout an entire raceday.

Stand Alone Promotional Opportunities

Super Screen

Located in the infield, directly in front of the grandstand and viewing areas, the super screen is the most visible advertising space on race days. Advertising can be as simple as providing your logo and text, or we can broadcast your television commercial.

On Course Signage

With over 70,000 visitors per annum on race days alone, plus the millions of viewers through the SKY and TVN networks, your signage is guaranteed to be seen. Increase your exposure with a signage package at the Mornington Racing Club.

Racebook Advertising

The Racebook is a must for every punter and is widely read by all race goers. By reserving a ½ page or full page advert for all meetings in the 2011/12 season, your company message will be read by over 40,000 people.

For more information on sponsorship please contact:

Simon Gitsham

Business Development Manager
(03) 5975 3310