The BMW Caulfield Cup Carnival Fashion and Entertainment Program will include the following events:

• Chadstone Fashion Stakes
• Search for the Face of Caulfield
• Fashion & Entertainment Precinct and Stage, including on-course interactive marquees and displays
• Caulfield Classic Style Award
• The Age Caulfield Ladies Luncheon
• Trackside Fashion Luncheon

The Fashion and Entertainment Program presents Fashion Sponsors with a fantastic commercial opportunity to engage directly in experiential marketing activities, profiling their brand and showcasing their products and services before a captive, affluent, fashion-conscious audience.

Furthermore, Fashion Sponsorship can include any of the following benefits:

• Naming rights to a luncheon, event, or parade;
• Signage and branding at fashion events and within the Fashion and Entertainment Precinct;
• Advertising entitlements;
• Sponsorship designation rights, including use of the event title and logo;
• Verbal recognition and endorsement from ambassadors, celebrity hosts and the Face of Caulfield;
• Coverage in select media, including free-to-air television coverage;
• Sampling and product placement opportunities at events throughout the Fashion and Entertainment Program;
• Opportunity to communicate with the MRC Membership database via targeted emails and offers;
• On-course leveraging and promotional opportunities; and
• Ticketing and invitations to exclusive events

For more information on sponsorship of the BMW Caulfield Cup Carnival Fashion and Entertainment Program or general enquiries for a race sponsorship during the 2011/12 season please contact:
 

Victoria Shillong

Sponsorship Account Manager
(03) 9257 7206

Erin Taylor

Sponsorship Executive
(03) 9257 7415