Fashion and Entertainment

The Caulfield Spring Racing Carnival is not simply about showcasing Australia’s best thoroughbred racing. In 2009, fashion and entertainment will again be a key component of the event offering at Caulfield, with MRC’s Fashion and Entertainment Program designed to attract not just traditional racing enthusiasts, but also the fashion-conscious and social race-goers.

MRC is thrilled to announce that David Jones will be the Major Fashion Partner during the Caulfield Spring Racing Carnival over the next five years. This exciting partnership will bring the best in Fashion and Entertainment to Caulfield and will continue to strengthen the Carnival's growing reputation as a premier Spring racing fashion destination.
With the Caulfield Spring Racing Carnival falling first on the Spring Racing calendar, MRC’s Fashion and Entertainment Sponsors have an unprecedented opportunity to capitalise on fashion spending throughout the entire Spring Racing Carnival, and to maximise sales volume prior to November.

MRC offers sponsorship opportunities surrounding the following Caulfield Spring Racing Carnival Fashion and Entertainment Program and Events highlighted by;

• Chadstone Fashion Stakes
• Search for the Face of Caulfield. Classic Style competition
• Fashion & Entertainment Precinct and Stage
• Fashion Parades
• Caulfield. Classic Style Award
• On-course interactive marquees and displays
• Promotional and sampling rights
• The Age Caulfield Ladies Luncheon
• Trackside Fashion Luncheon – ladies’ luncheon on Schweppes Thousand Guineas Day

The Fashion and Entertainment Program presents Fashion Sponsors with a fantastic commercial opportunity to engage directly in experiential marketing activities, profiling their brand and showcasing their products and services before a captive, affluent, fashion-conscious audience.

Furthermore, Fashion Sponsorship can include any of the following benefits:

• Naming rights to a luncheon, event, parade etc;
• Signage and branding at fashion events and within the Fashion and Entertainment Precinct;
• Advertising entitlements;
• Sponsorship designation rights, including use of the event title and logo;
• Verbal recognition and endorsement from ambassadors, celebrity hosts and the Face of Caulfield;
• Coverage in select media, including free-to-air television coverage;
• Sampling and product placement opportunities at fashion events and throughout the Fashion and Entertainment Precinct;
• Opportunity to communicate with the MRC Membership database via targeted emails and offers;
• On-course leveraging and promotional opportunities; and
• Ticketing and invitations to exclusive events.

For more information on sponsorship of the Caulfield Spring Racing Carnival Fashion and Entertainment Program please contact:

Scott Jenson
Sponsorship Manager
(03) 9257 7207
sjenson@melbourneracingclub.net.au

Nick Fletcher
Account Manager
(03) 9257 7415
nfletcher@melbourneracingclub.net.au