Sponsorship

Melbourne Racing Club (MRC) offers you an exciting opportunity to align your brand with sporting brilliance, prestige, tradition and excitement, while reaching an influential and highly lucrative segment of the market.

MRC has a rich racing heritage spanning over 130 years, and it is at the forefront of thoroughbred racing in Australia. MRC has two independent metropolitan racecourses at Caulfield and Betfair Park, Sandown.

MRC has 8,000+ Members with a high AB demographic, typically drawn from some of Melbourne’s most affluent suburbs. Over 50% are aged 35 – 65, self-employed or employed in senior and executive managerial positions across a range of businesses. Comprehensive research recently conducted by the club indicates that MRC Members are regular Caulfield race-goers, attending on average a minimum of six (6) to eight (8) race meetings per year outside of the Carnival period, and also have high levels of discretionary income spend. Sponsorship with MRC will provide your company with an unparalleled opportunity to access this market segment.

MRC can also deliver high profile publicity and branding opportunities at Caulfield and Betfair Park, through traditional and non-traditional sponsorship mediums and innovative tailoring of packages to ensure that its Sponsors’ strategic and commercial objectives are achieved.

Additionally, in the past 12 months MRC has established key partnerships with The Age Newspaper (Official Newspaper) and Nine Network Australia (Official Broadcaster Partner) that combine with existing strong media relationships to provide the strongest platform in the Club's history from which, Sponsors can profile their brands.